Method and system presenting and distributing customized information associated with verification information

ABSTRACT

The present disclosure is a method and system for providing targeted content with verification information including additional selectable content. A method for providing targeted content with verification information may include receiving data associated with verification information, the receiving of data associated with verification information may include time information and location information; retrieving content related to the verification information, the content being based upon the time information and the location information; and presenting verification information, the verification information including targeted content related to the verification information and based upon the time information and location information.

CROSS REFERENCE TO RELATED APPLICATION

The present application claims the benefit under 35 U.S.C. §119 of U.S.Provisional Application Ser. No. 61/261,066, filed Nov. 13, 2009. Thepresent application also claims the benefit under 35 U.S.C. §120 of U.S.patent application Ser. No. 12/150,138 filed Apr. 25, 2008. Said U.S.Provisional Application Ser. No. 61/261,066, filed Nov. 13, 2009 andU.S. patent application Ser. No. 12/150,138, filed Apr. 25, 2008 arehereby incorporated by reference in their entirety.

FIELD

The present disclosure relates generally to the field of targetedcontent delivery and more particularly to a method and system forproviding targeted content associated with verification information,including providing selectable customized information.

BACKGROUND

Verification information, including a ticket, confirmation document,boarding pass and the like may be utilized for verification of identity,reservation, transaction, access and the like. Verification information,hereinafter referred as a pass, may include a date, time, location andother information. The pass may further include a bar code or similarauthentication to verify authenticity of the pass.

A pass may be produced by a distributor of the pass. For example, whenpurchasing passes for a concert, the distributor of the passes may mailthe passes produced by the distributor to the purchaser. Alternatively,a purchaser may purchase passes by accessing an on-line, web-basedsystem. After providing an authenticated entry to request theverification information, usually through a secure login and password, auser may retrieve the pass. The pass may be presented in a printableform including name, date and authentication information, such as a barcode, whereby a user may print the one or more passes to gain entry intothe flight, event and the like.

SUMMARY

The present disclosure is directed to a method and system for providingtargeted content with verification information. A method for providingtargeted content with verification information may include receivingdata associated with verification information, the receiving of dataassociated with verification information may include time informationand location information; retrieving content related to the verificationinformation, the content being based upon the time information and thelocation information; and generating targeted content related to theverification information and based upon the time information andlocation information with the verification information.

In an embodiment of this disclosure, customers printing verificationinformation may be presented with additional selectable content optionsthat are relevant to a specific destination, date and time, or otherdemographic information along with specific content desirable toparticular customers. Content such as upcoming events, business newseditorials, news and sports highlights, coloring pages, book synopsizes,trip planning check lists, and other similar relevant content may bepresented as additional content selections for a user which may bepresented and formatted for printing on at least one page.

It is to be understood that both the foregoing general description andthe following detailed description are exemplary and explanatory onlyand are not restrictive of the disclosure as claimed. The accompanyingdrawings, which are incorporated in and constitute a part of thespecification, illustrate an embodiment of the disclosure and togetherwith the general description, serve to explain the principles of thedisclosure.

BRIEF DESCRIPTION OF THE DRAWINGS

The numerous advantages of the present disclosure may be betterunderstood by those skilled in the art by reference to the accompanyingfigures in which:

FIG. 1 depicts a method for providing targeted content with verificationinformation;

FIG. 2 depicts a system for providing targeted content with verificationinformation;

FIG. 3 depicts an exemplary system for providing targeted content with aboarding pass;

FIG. 4 depicts an exemplary boarding pass including targeted content;

FIG. 5 depicts an exemplary architecture of a system for providingtargeted content with verification information;

FIG. 6 depicts a method for providing targeted content with verificationinformation which includes additional selectable content;

FIG. 7 depicts an exemplary graphical user interface;

FIG. 8 depicts an exemplary graphical user interface of a limited numberof content options for selection by a user; and

FIG. 9 depicts an exemplary graphical user interface of an expansivelist of content options for selection by a user.

DETAILED DESCRIPTION

Reference will now be made in detail to the presently preferredembodiments of the disclosure, examples of which are illustrated in theaccompanying drawings.

Currently, itineraries, tickets, airline boarding passes, and otherverification information may be accessible online for viewing andprinting. The method and system of the present disclosure may generate aplurality of information customized to each specific user for theirspecific event that is relevant to the specific user for viewing andprinting with the verification information.

Referring to FIGS. 1-9, embodiments of a method and system for providingtargeted content with verification information are shown. Targetedcontent may refer to customized or personalized content which has beengathered, assembled, altered or filtered to particular specifications,such as a location parameter and time parameter. For example, a largenumber of pieces of content may be reduced to a small number of piecesof content based upon particular specifications, including a locationparameter and time parameter. Targeted content may also be filtered onthe basis of gender, travel history, user interests and the like.Advantageously, the targeted content may be supplied with verificationinformation to provide an efficient and convenient interface fordelivery of the targeted content. Verification information may be itemswhich are regularly utilized, such as boarding passes, tickets,reservation confirmation documents, automated teller machine receipts,sales receipts and the like. As a result, the generation of targetedcontent customized for a particular user may be included with theverification information. When the verification information is printed,the printed document may be utilized as the verification informationwhile the printed document further includes targeted content.

One embodiment of the method and system for providing targeted contentwith verification information is providing targeted content with aboarding pass. While an on-line boarding pass check-in process improvesefficiency for users and airline personnel, it does not provide helpfulinformation to users related to their interests, trip needs, or tripdestination. As a result, most boarding passes are discarded by usersat, or shortly after, boarding the airplane because they contain noinformation of value except for seat assignment or boarding group.

Additionally, due to financial pressures, airlines are continuallylooking for additional forms of revenue by leveraging various airlineassets. One form of revenue for airlines is advertising. Airlines havesignificantly increased advertising on airplanes in such places as traytables, seat back catalogs, video monitors, sick bags, and napkins.While these advertising mediums offer a large number of advertisingimpressions to large scale brand advertisers and product marketers, theydo not provide targeted content and targeted advertising to individualusers or like groups based on user profiles. These advertising mediumsare also not conducive to local advertisers reaching users who areflying into their community because they are shown to all users not justthe ones coming to their community. Even national advertisers have fewmeans to reach targeted groups of users because the broad scaleadvertising available on airlines is typically shown to everyone. Theboarding pass check-in process represents an area for targeted contentdelivery to a particular user.

Referring to FIG. 1, a flow chart depicting a method 100 for providingtargeted content with verification information is shown. Method 100 forproviding targeted content with verification information may includereceiving data associated with the verification information 110. Dataassociated with verification information may include name or identityinformation, gender information, time information and locationinformation and the like. It is contemplated that gender information maybe based on identity information or a gender determination may becompleted from name information. Verification information may refer toany type of information which may provide confirmation of identity,purchase, reservation, access and the like. It is contemplated thatverification information may refer to a pass, ticket, confirmationdocument, receipt and the like. For example, verification informationmay refer to a boarding pass for entry onto a commercial flight. Dataassociated with the boarding pass may include a name, a time and date ofa flight, a connecting flight, a destination and return flight(s).Method 100 may include retrieving content related to verificationinformation and based upon time information and location information120. Content may include information, such as graphics, images and textassociated and related to the verification information. Content mayinclude advertisements and may provide informative information for usersat a particular time and location. The content may be further based uponthe time information and location information, providing targetedcontent which is of a special interest to a user. Method 100 may furtherinclude generating targeted content for delivery and placement withverification information 130. While verification may include a tangibleitem, such as a paper pass or ticket, verification information may alsobe implemented in an electronic form, such as a pass code and the like.It is contemplated that a generator of the verification information,such as an airline, may operate with method 100 for providing targetedcontent associated with the verification information whereby theverification information may include the targeted content.Alternatively, the generator of verification information may include anairline whereby the airline executes method for providing targetedcontent with boarding passes associated with the airline.

Referring to FIG. 2, a system 200 for providing targeted content withverification information is shown. System 200 may comprise a pluralityof modules which may execute one or more steps of method 100 forproviding targeted content with verification information. System 200 maybe a computing system, such as a server. Computing system may include aprocessing unit, a memory unit, a program of instructions stored onnon-transitory computer readable media which execute the program ofinstructions.

System 200 may include a receiver module 210, a retriever module 220 anda generator module 230. Receiver module 210 may receive data associatedwith verification information. Receiver module 210 may include anon-line web-based server. It is contemplated that data may be parsedduring a transaction associated with verification information. Forexample, when a user desires to print a boarding pass, they may accessan airline website. As such, the airline website may retrieve a recordof a reservation of the user. Receiver module 210 may parse dataassociated with the boarding pass, such as a name, date of flights and adestination. In a sales transaction, such as a reservation, similar datamay also be parsed and received by receiver module 210. Retriever module220 may retrieve targeted content related to verification informationbased upon data received from verification information, including genderinformation, time information and location information. Retriever module220 may include an Internet search engine and database access. Generatormodule 230 may generate and present targeted content for delivery andplacement with verification information. The presentation of targetedcontent with verification information may be suitable for printing on asheet of paper and may be suitable for electronic presentation, such asthrough a mobile device, such as cellar phone, smart phone, personaldigital assistant, tablet computing device and the like. It iscontemplated that modules 210-230 may refer to programs of instructions,such as software code, executable by a processor, processing system,computing system and the like designated to perform one or morefunctions. It is further contemplated that modules 210-230 may beperformed by one or more processors, computing systems and the like, ina networked computing system. Computing system may include memory forstorage of content, a network interface for searching data from aworldwide network, such as the Internet, and a processing unit forexecuting instructions to perform functions as described by modules210-230.

In an embodiment, a system for providing targeted content withverification information may be a system for generating customizedboarding passes for airline flight access. Referring to FIG. 3, anexemplary system 300 for generating a customized boarding pass inaccordance with an embodiment of the present invention is shown. System300 may execute method 100 for providing targeted content withverification information and may be an embodiment of system 200. System300 may include one or more airline computer systems and user databases310, one or more airline websites 320, an aggregation system 330 toaggregate information sources and advertisers 340-380 that may be ofinterest to users. For example, it is contemplated that aggregationsystem for producing targeted content with a boarding pass is operablewith a plurality of commercial airlines, such as United and AmericanAirlines. An information or advertising source 340-380 may refer to anyinformation source that may be accessed electronically in order topresent targeted content to the specific users or groups of like users.Once information is aggregated and matched with users who may benefitfrom that information through the aggregation system 330, theinformation may be presented to users at the boarding pass print screen390, providing an electronic interface, such as a graphical userinterface of verification information. The boarding pass print screen390 may include clickable links or other connections to advertisers 380whose information was aggregated and matched with the user in thedatabase and system 330. The boarding pass print screen 390 may alsoinclude links or other connections to a plurality of other informationsources 340-370 referenced on the boarding pass. The boarding pass maythen be printed with the associated customized information andadvertisements targeted to that particular user, a tangible, e.g. hardcopy interface of verification information. A final printed boardingpass may contain additional customized information based upon thebehavior of the user from the boarding pass print screen 390. Thisfurther customization may include providing the user with enhancedinformation or advertising based on the information sources viewedduring the preview step, or during a check-in process.

Multiple information sources 340-380 may be accessed by the aggregationsystem 330 such as event ticketing companies, event promoters, weatherinformation providers, map providers, restaurant reservation providers,transportation providers, hotels, or a plurality of other sources ofinformation that may be of interest to users where presentment prior todeparture might be beneficial. It is contemplated that aggregationsystem 330 may electronically access these information sources, and itis contemplated that the sources may pay for inclusion in the system. Itis further contemplated that information sources may present offers, orcoupons, to particular users that may fit, among a time and locationparameter, among other demographic factors. Additional data concerningusers may include a date of reservation, a class of service (e.g. firstclass), travel history and the like which may be employed to furtherrefine target content provided to the user.

Additionally, a plurality of advertisers may provide targetedadvertising messaging to specific users with profiles of interest. Theseprofiles could include user information about such things as user cityof origin, age, sex, propensity to travel, destination city, duration oftrip, and level of airline ticket purchased. The aggregation system 330may use this information to match advertisers and information sourceswith users who may be interested. It is contemplated that advertiserscould also refine their advertising to reach only users who might beinterested in their goods or service based on the type of product orservice being sold.

For example, in an embodiment of the invention, a golf course mightadvertise to all male users between the age of 30 and 70 years travelingto San Diego who are staying at least three days. A retirement villagein Las Vegas might advertise to all users above an age of 55 yearsarriving at Las Vegas during the month after their grand opening. Anoutdoor family entertainment center in Minneapolis may provide a couponfor free admission to children between the ages of 7 to 13 yearstraveling to Minneapolis during the summer months. An upscale brandedbag company may advertise to all female users traveling in first classgoing to any destination during the first month after the launch of anew line of products.

It is contemplated that one or more airlines 310 or other sourcesproviding verification information could link to the aggregation system330. Aggregation system 330 may be associated with a particular airline,or a collection of sources providing verification information. It isfurther contemplated that the aggregation system 330 may include anauthentication module for registration and access to a user profile. Anability to create or update a profile may further improve theinformation presented to that user. A given user may be able to click alink on the boarding pass preview screen 390 and update their profile inthe aggregation system 330 or in the airline's frequent flier database.Profile information may include a plurality of information, includinggender information, age information and travel history information. Itis contemplated that the user may also provide user interests which mayresult in information and advertising that may be more valuable to thatuser. For example, in an embodiment of the disclosure, a 50 year oldfemale user who travels regularly might select that she is interested ininformation about jewelry stores, craft shows, French restaurants, andall theatre events being performed during the time of trips to herdestination cities. As such, targeted content on the boarding pass mayinclude a sale at a jewelry store or the grand opening of a new Frenchrestaurant. A 30 year old male user who travels often may select that heis interested in information about all sporting events and concerts inthe destination cities during the time of his travels. The modifiedprofiles may further improve the quality of the targeted information andadvertising to the specific user in the future.

Referring to FIG. 4, an exemplary diagram of a customized boarding pass400 is shown. System 300 may produce boarding pass 400. Boarding pass400 may include targeted event information 410 that is customized to thetime and location of the user. The time and location of the user mayrefer to a geographical area, city, street address, airport and the likewhere the user is traveling and the time of day and particular days aperson may be at the destination. The number of days, with correspondinginformation shown on the boarding pass, could dynamically expand orcontract 420 depending on the arrival date to the destination and thedeparture date from the destination. Another common need when travelingis knowledge of the weather forecast for the days of a pending trip.While numerous sources of weather information exist on the Internet,they are not readily available without expending time and effort to findthe specific information desired about where one is traveling. Bypresenting weather forecasting information that may match the probablelength of the trip 430, the user would have valuable information withoutexpending any effort. This information may be obtained though anelectronic connection from a forecasting information source, weathersource 350 of FIG. 3, saving the user the hassle of searching orprinting the forecast separately. Targeted advertising may be purchased450 through key word, visual, link based, search based or otheradvertising mechanisms that may be targeted to specific dates,destination, and user profiles. Advertisers may select narrow or widetargeting parameters based on the number of advertising impressions theywish to get and the degree of targeting they wish to achieve. This kindof targeting to specific user profiles and destinations would not bepossible through traditional mechanisms of online advertising such assearch or banner ads. Posted events and information could havepopularity ratings 460 based on algorithms that may include the numberof clicks on a specific piece of information listed on electronicboarding passes.

Even when valuable information may be provided on the boarding pass,users may commonly have questions regarding the location in which theyare about to go. Because it is difficult to find answers to questionsabout specific communities, except through talking to other peoplefamiliar with the specific destination, the aggregation system 330 maymatch people potentially able to answer questions, with those peopleposing the question. An electronic interface to an online question andanswer system 430 may be built into the electronically presentedboarding pass so that users going to a specific destination could askquestions of others familiar with that destination. Those interested inanswering questions about destinations where they have knowledge couldagree to get notifications when questions are posted that they might beable to answer. Replies could come via email or text messages dependingon the preferences of the asker.

Referring to FIG. 5, an exemplary architecture of a system for providingtargeted content with verification information is shown. In anembodiment, when airline customers check-in 510, aggregation system 330may acquire profile information regarding customers 520. Airline userswishing to have a more detailed profile with preferences such as whichtypes of restaurants or sporting events they enjoy could create or edittheir profile in the database through a website to view and edit profileinformation 560. It is further contemplated that advertisers may have awebsite 540 to create advertisements and select the targeted users theywish to reach. This website may interact with the aggregation system330. In a similar way, editors may have a website 550 to create, review,and update content that might be relevant to certain users traveling tocertain destinations. This content may supplement other electronicinformation sources 340-370 as shown in FIG. 3. Once the matching iscomplete, data may be transmitted back to a document processor 520capable of converting the matched information into a format that can bereviewed on a user's computer screen and printed 510. Common formats mayinclude PDF, HTML and the like.

While an embodiment of a system and method for providing targetedcontent with boarding passes is described, it is contemplated thatmethod 100 for providing targeted content with verification informationmay be employed with a variety of applications which employ some type ofdocument, (electronic interface or hard copy interface) that may beutilized to verify identity, a transaction and the like. For example,method 100 may be employed with train reservations, car rentalreservations, lodging reservations, concerts, sports events, movies,restaurant reservations, store receipts, automated teller machinereceipts and the like. It is further contemplated that targetedadvertising and targeted content related to a specific user profile andthe destination which they are traveling may be presented to usersthrough mobile devices in an electronic interface. Additionally, linksmay be provided where users may access the boarding pass content at alater time during the trip via a computer or mobile device to getupdated content, purchase tickets, or schedule restaurant reservations.This may be available on an aircraft which includes wireless Internetaccess. As such, real time offers for the destination may be provided tothe user by information sources. Offers may include discounts, couponsand the like in order to increase business in real-time. For example, arestaurant in an airport may target a user based upon their presence inthe airport as part of a connecting flight.

Additionally, system 300 may be implemented with kiosks at airports forthe printing of advertisements on the kiosk boarding pass. It iscontemplated that kiosks and other printing devices may allow printingof customized and targeted content on both sides of boarding passes.System 300 may extend to luggage tags printed for checked baggage.Currently, luggage tags are printed at the airport when bags arechecked. Those tags commonly contain the name of the user, thedestination they are headed, and a bar code containing specific detailsabout their trip. The same technology being used on the boarding passcould also be used to customize the luggage tag with targeted offers andprovide that information to the specific user.

System 300 may be employed with flight confirmation email messageswhereby the targeted information is offered at the time of booking butconverted to the point in time where the booking is made. Furthermore,the interactions between the user and the information on the flightbooking email message may be utilized to further enhance the offers andinformation presented to the user at the point of check-in on-line. Thismay provide a user behavioral targeting system that improves with eachuse of the system.

It is contemplated that the targeted content might adapt as the habitsof a user change. A connecting flight or return flight home from anairport where the user is not familiar with the airport might bring theneed for airport information to the forefront. One such example isinformation about the restaurants at the connecting or departureairport, including hours of operation and location relative to theuser's terminal and gate of departure. Additional information related tothat specific airport, such as wait times, security warnings, delays,and the like may be posted on the return boarding pass.

A boarding pass may provide an efficient and convenient location for theprinting and inclusion of targeted web links or text codes for the userto access specific information relative to their specific trip in lightof the time information, location information and/or their user profile.Although some of this information could be accessed through long andconsuming mobile searches, it could never be accessed at the propertime, proper accuracy or speed of coordinating the specific links. Onemanifestation would include getting gate information at the airportbefore or between flights at a connecting airport. Because thisinformation often changes, a link or SMS code may be placed on theboarding pass that would allow the user to quickly access the exactinformation for their specific flight. Such information may otherwiserequire time consuming searches with large amounts of data entry inorder to retrieve on a mobile device. Another example would be real timeoffers at a departure or connecting airport relative to the exact time auser is arriving at that particular airport. For example, a parkingcompany might offer a discounted rate on specific hours of the day whenparking lots are not full. A restaurant in a connecting airport mightcreate a “happy hour” offer because they have too few customers at agiven time of day. A retailer might choose to offer specials to allfemale users who arrive with a certain coupon code on their mobiledevice for a given type of merchandise.

Additional Selectable Content

Method and system for providing targeted content may further includeadditional selectable content for viewing and printing on printabledocuments. As shown and described in FIGS. 1-5, method and system forproviding targeted content may include targeted content printed onverification information, such as a boarding pass. It is contemplatedthat additional selectable content may be generated for a specific user,location information and date information. While a user may enjoy thecontent provided on the verification information document in anelectronic or printable document (e.g. paper form), it may not allow asmany content options as desired by the user. Method and system forproviding targeted content may further include additional selectablecontent for viewing and printing on printable documents.

A number of content options may be presented which the user may select,view and print on a printable document in addition to the verificationinformation. These options may be presented based on the behavior of theuser. For example, if it were pre-determined that the user were abusiness user, the options presented may be related to business travel.Additionally, content selections, demographics and behaviors collectedduring this process may be retained to further enhance a process ofproviding relevant and meaningful content to the user and other users.For example, selected content options may be utilized for refiningcontent options for similar users.

It is contemplated that the user may easily switch to a non-obtrusiveexpanded list of additional relevant content for which they can selectto print as additions to their verification information, such as aboarding pass. In addition, the user may optionally link to a site thatprovides a directory of additional print options. Based upon theselections of a user, profiles of interest may be created. Theseprofiles may include information about such things as user city oforigin, age, sex, propensity to travel, destination city, duration oftrip, level of airline ticket purchased, and previous travelinformation.

Multiple information sources may be accessed to generate content optionstargeted to a specific user. For example, event ticketing companies,event promoters, weather information providers, map providers,restaurant reservation providers, transportation providers, hotels, or aplurality of other sources of information that may be of interest tousers.

Referring to FIG. 6, a flow chart depicting a method 600 for providingtargeted content with verification information which includes additionalselectable content is shown. Method 600 providing targeted content withverification information which includes additional selectable contentmay include receiving data associated with the verification information610. Data associated with verification information may include name oridentity information, gender information, time information and locationinformation and the like. It is contemplated that gender information maybe based on identity information or a gender determination may becompleted from name information. Verification information may refer toany type of information which may provide confirmation of identity,purchase, reservation, access and the like. It is contemplated thatverification information may refer to a pass, ticket, confirmationdocument, receipt and the like. For example, verification informationmay refer to a boarding pass for entry onto a commercial flight. Dataassociated with the boarding pass may include a name, a time and date ofa flight, a connecting flight, a destination and return flight(s).Method 600 may include retrieving content related to verificationinformation and based upon time information and location information620. Content may include information, such as graphics, images and textassociated and related to the verification information. Content mayinclude advertisements and may provide informative information for usersat a particular time and location. The content may be further based uponthe time information and location information, providing targetedcontent which is of a special interest to a user. Method 600 may furtherinclude presenting targeted content with verification information 630.While verification information may include a tangible item, such as apaper pass or ticket, verification information may also be implementedin an electronic form, such as a pass code and the like.

Method 600 may further include presenting a list of additional contentfor viewing with the verification information 640. For example, it iscontemplated that the desired content customized to a particular usermay be larger than capable of being presented in a single electronicinterface or single sheet of paper, consequently, a list of additionalcontent may be presented to the user. It is contemplated that the listof content options may further include preview content that may bepresented to the user to assist the user in selection of contentoptions. The list of content options may be further refined based uponthe information associated with the verification information in order topresent a list of content options which may be relevant to a particularuser. Method 600 may include receiving content selections from the listof additional content options from the user 650 and presenting saidboarding pass and additional content related to selections from the listof additional content options 660.

It is contemplated that the boarding pass and additional content may beformatted for printing on at least one standard page, such as a standardletter sheet of paper. For example, a boarding pass including saidcontent related to a destination location is formatted for printing on afirst page and additional selectable content is formatted for printingon at least a second page. Method 600 for providing additionalselectable content may include formatting additional content on at leasta second page by determining an amount of page space occupied by theadditional content and inserting page breaks at locations wherein thecontent may be placed within individual pages. By comparing the amountof page space against a known range of content which occupies a standardpage, a suitable number of pages for printing may be calculated. Theamount of page space which fits within a standard page may be based upona font of text and a number of alphanumeric characters within a givenamount of content. Page breaks may be inserted in areas in which a breakmay be placed within text and may be located around HTML tags. It isfurther contemplated that content selections may be stored and may beutilized to update a user profile for future use and may be utilized torefine content options for similar users.

Referring to FIG. 7, a method and system for generating verificationinformation may produce a graphical user interface 700 which may includethe verification information 710, content 720 which has been targeted toa specific user based upon data associated with the verificationinformation 710. Additionally, a list of content options 730 forinclusion with the verification information may be presented to theuser. Verification information, such as a boarding pass, may be printedby a user with the associated customized and formatted information.Verification information 710 may include a name, date, bar code or othertype of authentication information and the like. Content 720 may includeany graphics, text and information associated with the event for whichthe verification information may be intended. A list of content options730 may include categories of content, such as upcoming events, businessnews editorials, news and sports highlights, coloring pages, booksynopsizes, trip planning check lists, and other similar relevantcontent are presented as additional print options. Upon initialpresentation of the list of content options, a limited number of contentoptions may be presented to the user as shown in FIG. 8. These optionsmay be presented based on the behavior of the user. Thus, if it werepre-determined that the person were a business user, the optionspresented would be related to business travel. Various contentselections, demographics and behaviors collected during this process maybe retained to further enhance the process of providing relevant andmeaningful content. It is contemplated that the user may easily switchto a non-obtrusive expanded list of additional relevant content forwhich they can select to print as additions to their verificationinformation as shown in FIG. 9. In addition, the user may optionallylink to a site that provides a directory of additional options.

In one particular embodiment of the disclosure, upon receipt of a userto print a boarding bass, the boarding pass may be generated and mayinclude content which is customized to the particular user.Additionally, a list of content options may be presented to the userwhich may enhance the travel experience by providing additional contentthat the user can print and take with them. Based upon user demographicsand/or previous content selections, a primary category that isdetermined to best fit their interests may be predominately shown on onearea of the electronic interface.

Additional content options are listed and are expandable in theinterface. It is contemplated that moving a cursor over contentlistings, a long description and preview of the content may be displayedin a graphical user interface 700 as shown in FIG. 7. In addition, uponmoving a cursor over the list of content options 730, a number of pagesassociated with printing that content may be displayed. Pre-selectedand/or recommended content (additional boarding pass receipt forexample) may be automatically selected as additional content selection.All selected content may be dynamically formatted and presented on theboarding pass(es). The formatting of the content may be suitable forprinting, for example, printing on standard letter size sheets of paper.The data and content comes from a variety of sources and consequently acustomized print template may be used in order to ensure consistentprinting across browsers and printers in order to create a personalizedprint experience.

Retrieved content may come from a variety sources including but notlimited to RSS feeds, content partnerships (magazine articles,editorials, blog postings, and the like) and custom content. Content maybe moderated and categorized by individuals and by proprietary systemalgorithms in order to index and best match customer demographics andprofiles. It is contemplated that retrieved content may be retrieved viaweb services which call a proprietary targeting content algorithm. Inaddition to this being an extension of a print option, thisfunctionality may be implemented as an interstitial or as an additionalpage within the process the user is completing.

While targeted content may be retrieved based upon informationassociated with verification information, such as name, destinationlocation and date, other demographic information may be included andutilized to refine content based upon the demographic information.Demographic information which may be obtained or calculated from anairline reservation may include, but is not limited to the following:

First name

Final destination

Destination

Duration of stay

Arrival date

Arrival time

Departure date

Departure time

Party size

Departure airport

Return flight

Service class

Booked date

Flight number

Gender

Age

Frequent flyer level

Return date

Language

Country

Currency

Payment method

Type of airplane equipment

Duration of flight

Length of flight in miles

Tail number of airplane

Booked with award travel

While a process for use with a boarding pass has been described, it iscontemplated that additional uses may be employed. In an instance ofprinting of an event ticket, additional content options related to thatevent may be displayed, such as parking tips, concert reviews,auditorium maps, and the like. Additional placements of thisfunctionality could be (but not limited to) printing maps (additionalprint content being area restaurants, attractions, locations of peopleby last name, and the like), online order receipts (product warrantyinformation, extended offers, and the like) and other items that arecommonly printed via the web.

It is believed that the system of the present disclosure and many of itsattendant advantages will be understood by the forgoing description. Itis also believed that it will be apparent that various changes may bemade in form, construction, and arrangement of the components thereofwithout departing from the scope and spirit of the disclosure or withoutsacrificing all of its material advantages. The form herein beforedescribed being merely an explanatory embodiment thereof.

What is claimed is:
 1. A method, implemented as a program ofinstructions stored on a non-transitory computer-readable medium andexecutable by a processing unit, for providing content on a boardingpass, comprising: receiving data associated with a boarding pass, saiddata including a destination location and a departure date; retrievingcontent related to said destination location during a time periodbeginning on said departure date; presenting said content related tosaid destination location during a time period beginning on saiddeparture date with said boarding pass; presenting a list of contentoptions, said list of content options including categories of contentrelated to said destination location during a time period beginning onsaid departure date; receiving at least one selection from said list ofcontent options from a user; and presenting said boarding pass andadditional content related to said at least one selection from said listof content options suitable for printing on at least one page.
 2. Themethod as claimed in claim 1, wherein said destination location includesgeographical city information.
 3. The method as claimed in claim 1,wherein said content includes weather information.
 4. The method asclaimed in claim 1, wherein said content includes event information. 5.The method as claimed in claim 1, wherein said content includesadvertisement information.
 6. The method as claimed in claim 5, whereinsaid advertisement information includes event information.
 7. The methodas claimed in claim 1, wherein said content is further based upon genderinformation.
 8. The method as claimed in claim 1, wherein said boardingpass including said content related to said destination location duringsaid time beginning on said departure date is formatted for printing ona first page and additional content is formatted for printing on atleast a second page.
 9. A non-transitory computer-readable medium havingcomputer-executable instructions executed by a processing unit forproviding content on a boarding pass, comprising: receiving dataassociated with a boarding pass, said data including a destinationlocation and a departure date; retrieving content related to saiddestination location during a time beginning on said departure date;presenting said content related to said destination location during saidtime beginning on said departure date with said boarding pass;presenting a list of content options, said list of content optionsincluding categories of content related to said destination locationduring said time beginning on said departure date; receiving at leastone selection from said list of content options from a user; andpresenting said boarding pass and additional content related to said atleast one selection from said list of content options suitable forprinting on at least one page.
 10. The non-transitory computer-readablemedium as claimed in claim 9, wherein said destination location includesgeographical city information.
 11. The non-transitory computer-readablemedium as claimed in claim 9, wherein said content includes weatherinformation.
 12. The non-transitory computer-readable medium as claimedin claim 9, wherein said content includes event information.
 13. Thenon-transitory computer-readable medium as claimed in claim 9, whereinsaid content includes advertisement information.
 14. The non-transitorycomputer-readable medium as claimed in claim 13, wherein saidadvertisement information includes event information.
 15. Thenon-transitory computer-readable medium as claimed in claim 9, whereinsaid content is further based upon gender information.
 16. Thenon-transitory computer-readable medium as claimed in claim 15, whereinsaid content is further based upon origin location.
 17. Thenon-transitory computer-readable medium as claimed in claim 16, whereinsaid content is further based upon at least one of duration of stay,departure airport, arrival airport, and return flight information. 18.The non-transitory computer-readable medium as claimed in claim 9,wherein said boarding pass including said content related to saiddestination location during said time between said departure date andsaid return date is formatted for printing on a first page andadditional content is formatted for printing on at least a second page.19. The non-transitory computer-readable medium as claimed in claim 9,wherein further comprising formatting said additional content on atleast a second page by determining an amount of page space occupied bythe content and inserting page breaks at locations wherein the contentmay be placed within individual pages.
 20. A method, implemented as aprogram of instructions stored on a non-transitory computer-readablemedium and executable by a processing unit, for providing content on averification information document, comprising: receiving data associatedwith a verification information document, said data including, a date, alocation and event information; retrieving content related to said eventinformation on said date and at said location; presenting said contentrelated to said event information on said date and at said location withsaid verification information document; presenting a list of contentoptions, said list of content options including categories of contentrelated to said destination location during said time between saiddeparture date and said return date; and receiving at least oneselection from said list of content options from a user; and presentingsaid verification information document and additional content related tosaid at least one selection from said list of content options suitablefor printing.
 21. The method as claimed in claim 20, wherein saidverification information including said content related to said eventinformation on said date and at said location is formatted for printingon a first page and additional content is formatted for printing on atleast a second page.